The fastest way to find out who is interested in you is to know who isn't.
Stop paying to talk to people who don't care.
From the endless stream of "Lead Gen Specialists" to the costly ABM platforms, you are drowning in schemers and promises that are either empty or expensive. You don't need more lists or pipelines.
You need to cull and distill what you have.
I built a new kind of machine that takes your expensive, warm, 1,000-person lead list and proves there are 960 targets you should not waste your time talking to. Then it goes deep on who's left and analyzes them individually. It figures out what makes them tick and what they need to hear. Then it writes it all out for you: brochures, one-sheets, emails, direct messages. All the copy, for whatever channel you need. Your own B2B matchmaker.
Every name gets a verdict before a word gets written: right person, right seat, still at the company, worth a real effort. Three outcomes. Pass, kill, or up-to-you. When most of your list ends up on the kill list, that's the machine working, not failing.
Not just job history and college degrees. Articles, papers, talks, podcasts, social posts, their old websites, 5, 10, 15 years back. All of it found by search that runs on meaning instead of keywords, and it catches the threads a trained human misses.
The internet is full of text that carries your prospect's name but isn't about them. Boswell's identity gate quarantines more than half of what comes in.
One model maps how they talk: the vocabulary, the rhythm, the words they reach for, and the words they never use. A second model works out what they mean: what they value, what they distrust. The two never see each other's work. Then a third takes both reports and determines how this person frames a problem, which arguments land, and what matters to them.
Every claim inspected. No source, no pass. It knows the specific ways AIs lie. It's like Internal Affairs, adversarial by design. Nothing in this pipeline grades its own homework.
Even a finalist gets cut when their case falls apart. No sunk cost bias: the work already spent on them doesn't get a vote.
The copy, built to their mindset and written in your voice, modeled from your real writing, with a hard list of what you would never say. Emails, connection notes, one-sheets, brochures, whatever the channel needs.
Same target, two tests. One gets a high-quality prompt. The other goes through the Boswell Engine. An impartial judge rules. We got beat in the first few rounds, then we got better, and better. We kept the logs, from bad to good to great, and anyone can take a look.
* both paths run on Anthropic Fable 5, apples to apples.
Frames risk as a duty to the people who trust her, not as a number. Reaches for stewardship language; never says "upside." Decides slowly, in writing, after she has argued the other side.
"You have spent a career making sure other people's money outlives them. The one plan nobody wrote down is your own. I would like fifteen minutes to change that, and I will bring the argument in writing first."
Every verdict, every reply, every override you make is logged and fed back in. Every month the machine knows your market better than the month before, because it learns from you and from every name you run through it. And you break through, because you know what they need to hear.
That's the Boswell Engine. Your matchmaker.
Pick any 25 from your list. The latest ones or the ones you keep meaning to call. You choose. I run every batch myself. I will send back a verdict on every name: who to drop, who to try, and why.
It takes less than two minutes. You lose some uncertainty and get a list of names that deserve your time and effort. When you see this work, you will want to run your lists through the entire process and get exclusive, hyper-targeted content that no human could afford to write. This is how you finally show up for your customers.
One click opens a pre-written email. Attach your list in any shape, spreadsheet, CRM export, or names pasted in. Send it. I take it from there.
Atma Degeyndt has spent his life reading people from what they leave in the open: nine years of Sanskrit as a monk, faces as a trained profiler, customers as a marketer in New York, reading for founders who couldn't. The Boswell Engine is that life compiled into software, a machine that studies a stranger's public words the way a scholar studies scripture. Closely, completely, and without skipping the parts that don't fit the story.
The thinking lives at Vice & Variance, his newsletter on why startup marketing fails. The practice lives at atma.marketing. The arguments happen on LinkedIn.